Here is a sample of how to take a simple, well known puzzle platform and put a skin of Spongebob on it in order to get some more players.
Your aim in that game is to help the jelly Spongebob to get to the lower yellow platform, how do you do that? Simple, by clicking on the blocks under it. That sounds simple and actually, it is very simple, I guess the game should be played by very young kids, it seems that no matter what you will do, you will complete the levels successfully.
I found that game not challenging at all, animation level is pretty low and overall gameplay could be much better. I guess I'm not the traditional kind of player of that game, but still, I feel that young kid will look for other games pretty fast. Maybe is that what all about here?